1 App Vision
Start with the spark. What is this app and why does it matter?
Presets fill detailed defaults across all sections. You can still edit everything.
This is the anchor of your entire prompt. Make it clear and compelling.
Upload
Upload your logo or use AI to generate one (works with Gemini, Claude, or ChatGPT)
2 Audience + Problem
Who is this for and what pain point are you solving?
3 Outcome + Value
What transformation does your app create? Why does it win?
4 Core Features
Define what your app actually does. Be as specific as possible.
Think: what are the 5-10 things that MUST work on day one?
5 User Experience
Map the journey from first visit to power user.
6 Business Model
How does this app create revenue or business value?
💰 Revenue Projector
$1$10,000
1100,000
$0$10,000
1 mo60 mo (5 yr)
$0$50,000
Recommended (15% of MRR): --
--
Monthly Revenue
$4,900
MRR
Monthly Net Profit
$4,700
after CAC
Annual Revenue
$58,800
ARR
3-Year Net
$176,400
after CAC
Customer LTV
$588
lifetime value
LTV : CAC
29:1
healthy
Payback Period
--
months to recover CAC
Break-Even Users
--
to cover costs
Gross Margin
--
% of revenue
7 Platform + Technical
Technical direction, requirements, and constraints.
8 Branding + Design
Visual direction and brand identity for your app.
No logo
Upload your brand style guide, color palette, typography references, or design files. These will be referenced in your generated prompts.
9 Timeline + Budget
Deadlines, budget, and what absolutely cannot be missed.
Rush jobs and extra revision rounds may incur additional costs.
10 Open Questions + AI Assist
What are you unsure about? Where should AI fill in the gaps?
Command Center
Business Health
Development
Revenue
Design
Technical
Marketing
Organization
Launch